Gap Analysis

When local businesses cannot meet the commercial demands of area residents, a retail gap is created. Development opportunities exist for incoming and existing retailers to offer additional product lines and capture that shortage. 

Top Ten Markets by Establishment Type
Establishment Type  Demand Supply GAP
Grocery Stores $69,453,952 $35,824,497 $33,629,454
Department Stores $26,513,659 $4,087,787 $22,425,871
Limited-service Restaurants $34,919,129 $25,535,679 $9,383,449
Full-service Restaurants $29,570,932 $22,974,654 $6,596,277
Electronics and Appliances $11,221,674 $5,339,251 $5,882,422
Health and Personal Care $35,836,036 $30,756,939 $5,079,097
Home Furnishings Store $7,164,504 $3,748,721 $3,415,782
Lawn and Garden Equipment $6,793,083 $4,321,461 $2,471,621
Jewelry, Luggage, and Leather  $3,695,559 $1,965,211 $1,730,348
Sporting Goods, Hobby, and Music $7,161,220 $5,488,080 $1,673,140
Top Five Markets by Product Line
Product Line  Demand Supply GAP
Groceries and Other Food Items $102,558,234 $87,586,902 $14,971,332
Drugs, Health Aids, and Beauty Aids $59,706,686 $44,870,798 $14,835,888
Meals and Nonalcoholic Beverage $66,319,667 $54,051,354 $12,268,313
Computer Hardware and Software $11,503,178 $5,443,264 $6,059,914
Women's, Juniors', and Misses's Wears $16,482,379 $12,564,205 $3,918,174
 
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Market Outlook - GAP Analysis